MachTechNews.com
Last Updated: February 2025
MachTechNews.com (“MachTech News”), owned and operated by BG ART MEDIA LTD, provides this Data Tracking Disclosure to explain in clear, transparent, and technically accurate terms how tracking technologies operate on our platform, what data they collect, for which purposes, and how users can control or disable such technologies.
This page supplements – and does not replace – our Privacy & Cookie Policy, Terms of Use, and Legal & Compliance Information.
1. Purpose of Data Tracking
MachTechNews.com uses tracking technologies to enable essential site functionality, improve performance, enhance user experience, prevent abuse, and deliver relevant content. These technologies support:
- Site security and fraud prevention
- Analytics and performance measurement
- User session management
- Advertising efficiency and frequency capping
- Platform personalization
- Debugging, diagnostics, and error reporting
Tracking is conducted in strict compliance with GDPR, CCPA, ePrivacy Directive, and other applicable regulations.
2. Types of Data Collected Through Tracking
Tracking technologies may collect:
2.1 Device and Technical Data
- Browser type and version
- Operating system
- Device identifiers (non-personal where possible)
- Screen resolution and hardware data
2.2 Log and Interaction Data
- IP address (anonymized where applicable)
- Date and time of access
- Pages visited and navigation flow
- Click, scroll, and engagement metrics
- Referring/exit pages
2.3 Cookies and Online Identifiers
- Session ID
- Authentication tokens (for logged-in features, if applicable)
- Analytics identifiers (e.g., Google Analytics)
- Advertising identifiers (non-personal)
2.4 Network and Security Signals
- Error logs
- API call metadata
- Security heuristics to detect malicious activity
All data is processed under legitimate interest, consent, or contractual necessity, depending on jurisdiction.
3. Technologies Used
3.1 Cookies
Small text files stored in your browser to enable core functionality, analytics, and advertising operations.
Details are fully described in the Privacy & Cookie Policy.
3.2 Tracking Pixels
Tiny transparent images used to measure interactions such as newsletter opens, campaign performance, and traffic attribution.
3.3 Tags & Scripts
Code snippets enabling analytics tools, advertising networks, and performance monitoring.
3.4 Server Logs
Automatic records generated by our servers for security, diagnostics, and operational integrity.
3.5 Local Storage & Session Storage
Browser-based storage used to save interface preferences, language settings, and interaction states.
4. Legal Basis for Tracking
4.1 GDPR Compliance (EU/EEA Users)
Depending on the purpose, we rely on:
- Consent (Article 6(1)(a)) – analytics, performance, non-essential cookies
- Legitimate Interest (Article 6(1)(f)) – security, fraud prevention, core site functionality
- Contractual Necessity (Article 6(1)(b)) – requested services requiring login or preferences
Users may withdraw consent at any time.
4.2 CCPA/CPRA Compliance (California Users)
We do not “sell” personal data within the meaning of CCPA.
However, users can exercise:
- Right to Opt-Out of Data Sharing
- Right to Know
- Right to Delete
- Right to Correct
A dedicated “Do Not Sell or Share My Personal Information” link will be provided where required.
5. Third-Party Tracking Partners
We may partner with reputable vendors for:
- Analytics (e.g., Google Analytics, Matomo, Plausible)
- Advertising (Google Ads, other industry-standard ad services)
- Security & anti-fraud systems
- CDN and hosting providers
All partners are contractually bound to comply with privacy regulations and may not use collected information for their own purposes beyond permitted scope.
6. How Users Can Control Tracking
6.1 Cookie Banner & Consent Tool
Users in applicable regions can:
- Accept all
- Reject all (non-essential)
- Customize individual categories
6.2 Browser-Level Controls
Users can:
- Delete cookies
- Block third-party cookies
- Use private browsing modes
- Block trackers via browser settings or extensions
6.3 Opt-Out Mechanisms
Where required:
- Google Analytics opt-out
- Advertising industry opt-outs (DAA, NAI)
- CCPA opt-out (“Do Not Sell or Share”)
7. Data Retention
Tracking data is kept only as long as required for:
- Analytics aggregation
- Security monitoring
- Operational needs
- Legal compliance
Retention periods follow those described in our Privacy & Cookie Policy.
8. Children’s Data
We do not knowingly track or collect data from individuals under 16.
If a parent or guardian believes such data was processed in error, contact us at:
info (at) machtechnews (dot) com
We will erase it promptly.
9. Updates to This Disclosure
We may update this page to reflect changes in technology, regulation, or platform operations. All updates will include a new “Last Updated” date and will take effect upon publication.
10. Contact Information
For all privacy, data, or tracking matters:
info (at) machtechnews (dot) com