MachTechNews.com
Last Updated: February 2025
This Privacy & Cookie Policy (“Policy”) explains how MachTechNews.com (“MachTech News”, “we”, “us”, or “our”), owned and operated by BG ART MEDIA LTD, collects, uses, stores, and protects personal data and cookie-related information of visitors and users (“you”, “your”, “User”) who access or interact with our website.
By accessing MachTechNews.com, you acknowledge that you have read and understood this Policy and agree to its terms.
If you do not agree with this Policy, please discontinue use of our website.
1. Definitions
For purposes of this Policy:
- “Personal Data” means any information relating to an identified or identifiable natural person, as defined under GDPR.
- “Processing” means any operation performed on Personal Data, such as collection, storage, use, disclosure, or deletion.
- “Cookies” means small data files stored on your device when you visit our website, used for functionality, analytics, and advertising.
- “Data Controller” refers to BG ART MEDIA LTD as the entity determining the purposes of data processing.
- “Data Subject” means an identified or identifiable individual to whom the personal data relates.
- “GDPR” refers to the EU General Data Protection Regulation (Regulation (EU) 2016/679).
- “CCPA/CPRA” refers to the California Consumer Privacy Act and the California Privacy Rights Act.
- “Applicable Law” refers collectively to GDPR, CCPA/CPRA, ePrivacy Directive, and other global data protection regulations.
2. Data Controller Information
BG ART MEDIA LTD
152 Prof. Tsvetan Lazarov Blvd.
Sofia, Bulgaria
For privacy-related inquiries, please contact us at:
info (at) machtechnews (dot) com
For general inquiries:
info (at) machtechnews (dot) com
3. Information We Collect
We may collect and process the following types of information:
3.1 Personal Data Provided by You
- Name, email address, and communication details when you contact us
- Information submitted via forms (subscriptions, press inquiries, advertising inquiries)
- Content of messages sent to our support or editorial teams
3.2 Data Collected Automatically
When you browse MachTechNews.com, we automatically collect:
- IP address (anonymized where applicable)
- Browser type and version
- Device information and operating system
- Referring URLs and website interaction data
- Time zone, language preferences
- Pages visited, duration, clickstream behavior
3.3 Data from Cookies and Tracking Technologies
We use Cookies, pixels, tags, and similar technologies to:
- Enable website functionality
- Remember user preferences
- Perform analytics and traffic measurement
- Deliver personalized or contextual advertising
- Improve website performance and user experience
4. Legal Bases for Processing (GDPR)
We process Personal Data on the following legal bases:
Consent – for analytics cookies, advertising cookies, and newsletter subscriptions.
Legitimate Interest – to maintain website functionality, prevent fraud, and analyze aggregated traffic.
Legal Obligation – to comply with regulatory requirements or respond to lawful requests.
Contractual Necessity – when fulfilling user requests or communication initiated by you.
5. How We Use Your Information
We use Personal Data and Cookies to:
- Provide and maintain website functionality
- Respond to business, media, advertising, or editorial inquiries
- Enhance website performance and optimize content
- Conduct analytics, reporting, and visitor segmentation
- Protect our systems against misuse, fraud, and security threats
- Comply with legal obligations and requests from authorities
We do not sell Personal Data.
6. Cookie Policy (Integrated Section)
MachTechNews.com uses several categories of cookies:
Essential Cookies
Required for the website to operate (security, session management, navigation).
Analytics Cookies
Help us understand how users interact with the site (e.g., Google Analytics).
Performance Cookies
Measure page load, responsiveness, UX-related metrics.
Advertising & Tracking Cookies
Used for contextual advertising and measurement (only if applicable and only with consent).
Preference Cookies
Store language, region, and display preferences.
You can manage cookie settings through your browser or device preferences at any time. You may also refuse optional cookies directly through our cookie banner (where applicable under GDPR).
7. Data Sharing & Disclosure
We may share Personal Data only with:
- Website hosting providers
- Analytics and measurement partners
- Security and maintenance service providers
- Advertising partners (if applicable, consent-based)
- Legal authorities when required by law
We do not sell Personal Data to third parties.
All service providers operate under strict confidentiality and in compliance with GDPR and other applicable laws.
8. International Data Transfers
Your data may be transferred outside the European Economic Area (EEA).
Such transfers occur only when:
- Third-party providers maintain servers outside the EEA, and
- Appropriate safeguards (e.g., Standard Contractual Clauses) are in place.
9. Data Retention
We retain Personal Data only for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required by law.
- Analytics data: typically 12–26 months
- Contact form submissions: until inquiries are resolved
- Server logs: typically retained for security auditing
When data is no longer needed, it is securely deleted or anonymized.
10. Your Rights Under GDPR
As a Data Subject, you have the right to:
- Access your Personal Data
- Request correction of inaccurate information
- Request deletion (“right to be forgotten”)
- Restrict or object to processing
- Request data portability
- Withdraw consent at any time
- Lodge a complaint with an EU supervisory authority
Requests may be submitted to:
info (at) machtechnews (dot) com
11. Your Rights Under CCPA/CPRA (California)
California residents have the right to:
- Know what personal information we collect
- Request deletion of personal information
- Request correction of inaccurate personal data
- Opt out of the sale or sharing of personal information
- Receive data in a portable format
- Not be discriminated against for exercising privacy rights
To exercise these rights, contact us at:
info (at) machtechnews (dot) com
12. Protection of Personal Data
We implement reasonable technical and organizational measures, including:
- Encrypted connections (HTTPS/SSL)
- Server-level security and firewall protection
- Access control and authentication mechanisms
- Regular updates, security monitoring, and auditing
Despite our efforts, no method of transmission is 100% secure; use of the website is at your own discretion.
13. Links to External Sites
MachTechNews.com may contain links to external websites.
We are not responsible for their privacy practices or content.
We encourage you to review the privacy policies of any third-party services you visit.
14. Policy Updates
We may update this Policy periodically to reflect:
- Changes in legal requirements
- Updates in our data practices
- Improvements to our website
The “Last Updated” date at the top of this Policy indicates the most recent revision.
Continued use of the website after updates constitutes acceptance of the revised Policy.
15. Contact Us
For privacy-related matters, data-rights, requests:
info (at) machtechnews (dot) com
For business, editorial, or media inquiries:
info (at) machtechnews (dot) com